The Last One Standing… The Last Copy of TAR

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Just a few years ago, Patrick Hoelck set out to make the first of many Fine Art books. The sum of his work and sweat produced an artistic gem,…TAR. The book and the photos have been graced by many eyes and have seen many art gallery walls and now art collectors’ foyers and living rooms. We just wanted to take the time to honor a point in time that marked the beginning of a long, exceptional career.
Here’s to the last copy of TAR… (cheers)
Nate Harvey

below is a digital sample(not even half of the whole thing)

click here to see a sample


STUDIO SALE thank you everyone for coming and helping


Thank you to everyone who helped out with the studio sale this weekend. We really appreciate all the help we received and couldn’t have pulled it off without you guys.

The Fidel Team – Mia, Renee, Jane, Christine & Nate. And friends – Chef, Cliff, Stellini, Natasha, Diana, Winter, Kristen, Marc Rose, Brandon Menchin, Dawn B, Dana Raboy, Nora Cranley, Lionel Richie, the Semel Family, Eli, Jonny, & to everyone who helped spread the word. 


Lab 101 Feat. Patrick Hoelck

Click here to view Patrick Hoelck at Lab 101 by Guerillaone

Title: Patrick Hoelck: TAR
Publisher: Good Brown Press REVIEW: Carlos Batts
PURCHASE: Good Brown Press first became acquainted with Patrick’s work about 3 years ago at 2 am. I was watching MTV’s after hour’s electronica video show called AMP. It was his video he directed for Estheros’ “that girl” that made me sit up from my comfortable feather soft pillows to get a closer look at the television. I thought the video was surreal and mesmerizing and it matched the music perfectly, a CD that happened to be on my heavy rotation. Upon moving to Los Angeles later that year, Patrick was one of the first photographers that I met through the art collective and promotion masterminds at GuerillaOne. I would soon be initiated in to their army by the head Czar Eddie Donaldson who happens to have been neighbors with Pat and the publisher of his new photography book TAR. Pat liked my work, I [like] to shoot women and he seemed to be fond of my work way before I even had my book out (WILD SKIN Edition Ruess). After seeing his portfolio, I immediately felt inspired by his work, he shot celebrities but not in a placid Kmart way like so many others do. It was dirty and tangible like he did bong hits with the infamous and stayed up late nights throwing up and swapping broken heart tales and being addicted to the addiction. His work captured an honest moment in their lives.Three years later we both have books out this year. On occasion we see each other at gallery openings, clubs or through our association with G1. His first book this year was of Asian Popstar Hiroko Hatano the book is called HOP even under the strict guidance of the Yakuzi like publicity surrounding his book assignment he still managed to get his pop princess in fishnets in a 4 star hotel. I felt you could see his style shining through but not yet all his vision.

Which now brings us to his new book TAR. I considered Patrick to be in the photography company of Larry Clark, Michel Comte, Jan Saudek. I’m always excited to see his new work. Tar weighs heavy on the soul. What it lacks in size and quantity it makes up with heart and quality. This is a first book for GOOD BROWN PRESS; the production is perfect bound 8×10, 50 page has a catalog style design with a bronze cover and gold foil lettering. The main theme of the book is one wall, one tone, and women of all ethic denominations Black, White, Latin, and Asian, it’s conceptual without pretension. The women are all oily and agitated some wear sheer nylons for bra’s and skin tone panties. The others are topless all of them are exposed and threatening. Each page is accompanied by a journal, written by the photographer some ten years ago both prose and poems about hard times, love and addiction. And that’s what makes this such an honest and unique book. I’ve seen hundred of books of erotica most of them boring and cold. This is not that kind of book.Pat creates an image so saturated with emotion you could lick the paper to geta buzz. On every page of TAR you can taste the oil oozing out the pores of his waif like models. He makes the Calvin Klein campaign of the early Ninety’s look like a Sears holiday catalog. His models look like they can’t be satisfied. They provoke the viewer, demanding you snort, stroke or leave and seducing the lens man and he taunts them back with moody light and vibrant film. They smoke, stare, twist, and punk the viewer into accepting their brashness. Pat loves his craft and his words match the images like a eulogy to the beautiful people.