video games

Wieden + Kennedy Look to Patrick Hoelck To Create New Sims Cover for EA Games


On June 5, 2007, Tilted Mill Entertainment, creator of Caeser, announced that it would develop the newest SimCity game: SimCity Societies . Rob Humble, head of EA’s Sims Division, indicated that EA representatives had asked Tilted Mill replace Maxis, which had created all the preceding titles. Since immediate reaction was negative, responses directly from the developers attempted to ease some concerns. Meanwhile, Weiden + Kennedy look to Patrick Hoelck to create the new Sims Cover art for EA Games.


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